Juan Guerrero
Work Info
    • Amores, 2026 - Painting by Juan Guerrero

      Amores, 2026

      Oil on canvas 60 x 45 cm

    • Neo- Orality, 2026

      Oil on canvas, Quadriptych 180 x 90 cm

    hen movement in real life reflects digital performance, how can we distinguish where mockery ends and sincerity begins? Has questioning hyperreferentiality in the digital realm become irrelevant, naturally absorbed and neutralized by its own commodification? The consequences in our communities start to sprout, as truth can be easily obscured by a mere string of spectacles in succession. Our beloved theory of hyperreality offers a framework for understanding this. Jean Baudrillard describes a condition in which representations and simulations no longer refer to any original reality but replace it entirely, creating a “real” that is a copy without an original. Within our contemporary gated internet culture and its monogamous relationship with capitalism, online identities, gestures, and performances circulate as commodified simulations intended for consumption and attention rather than genuine expression. The digital realm becomes a hyperreal space where meaning is eclipsed by value, and where currency extraction is built on meta layers stacked endlessly on top of one another. In this context, the questions remain, is there still room for an alternative digital sphere in a centralized data network? in a reality shaped by algorithmic niches, marketing categories and influencer content, does Web3 retain any meaningful promise at all?

    Text written for Decentralized Scratches, GPUs Making Love, 2026 Berlin.

    • Juan Guerrero -  NVIDIA Corazón, 2025 - Painting

      NVIDIA Corazón, 2025

      Oil on canvas, 70 x 70 cm

    • Juan Guerrero

      Untitled, 2025

      Oil on canvas, aluminum motherboard case frame, 58 x 41,5 cm

    • Doom Loop 30, 2025

      Oil on canvas , aluminum motherboard case 42 x 24.5 cm

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      Fear of the Knight, 2025

      Airbrush, ink, charcoal, pastels and acrylic on canvas , stainless steel, cubic zirconia 108 x 144 in